Size Guide

No two brands size their clothing exactly the same. A UK 12 in one brand might fit more like a UK 10 or 14 in another.

That’s why we’ve created our Brand Fit Size Guide – to give you a quick indication of how each brand typically fits.

As every item at KindOutfitCo is one of a kind, we hope this guide helps you shop with confidence and find pieces you’ll love.

 

Brand

Overall Fit

Recommendation

M&S

Classic, generous through the body

Buy your usual size. If between sizes, you may be able to size down.

H&M

Slightly relaxed fit

Usually true to size, though many customers size down for a closer fit.

Zara

Runs small, especially dresses, trousers and tailored pieces

Consider sizing up if you're between sizes or prefer a more comfortable fit.

Boohoo

Fashion fit, often slim and stretchy

Usually true to size, but size up for non-stretch fabrics or fitted styles.

New Look

Consistent UK sizing

Generally buy your normal size.

River Island

Fairly true to size but more fitted around the hips and waist

Buy your usual size. If you're curvier or between sizes, consider sizing up in fitted garments.

ASOS

True to size (own-brand)

Buy your usual size. Woven styles can feel more fitted than stretch garments.

Next

True to size with a consistent fit

Buy your usual size. Known for reliable sizing across most collections.

George

Slightly generous, comfortable fit

Buy your usual size. If you're between sizes and prefer a fitted look, consider sizing down.

PrettyLittleThing

Runs small with a bodycon, trend-led fit

Consider sizing up if you're between sizes, particularly for dresses, tailoring and non-stretch fabrics. Stretch jersey styles are generally true to size.